Tired of hearing "No money in the budget for MnemeTherapy?"
We have the answer to that...
Art Without Boundaries Calendar Fundraiser
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How does it work?
- You target 12 potential accounts: long term care,
rehab centers, adult day centers, autistic schools, ASD
support groups, after school programs, anyone who
would have a group of supporters.
- Meet with Activity Director and Marketing person
(or Administrator if they don't have a marketing
person) to show the presentation.
- They can become a page sponsor at no cost.
They receive:
- One, 30 minute session of MnemeTherapy for
each 5 calendars the team sells
- The paintings from each session
- The resident's/Student's painting on the top of
the calendar and advertising for their
organization on the bottom
New Accounts
You can see the presentation by clicking this link ( the slide show is upper right) : https://docs.google.
com/present/edit?id=0AbRH48Ek5UfqZGZncnh2YzNfMjRjbTdobXZmcg&hl=en
Existing Accounts
https://docs.google.com/present/edit?id=0AbRH48Ek5UfqZGZncnh2YzNfNDljc2Z3aDVkYg&hl=en
The sponsor can order generic Sample calendars to show their teams. It will have paintings by Alzheimer's
patients and ASD students, but not paintings by their people. On the bottom where the dates are, it will have
the words: "Your information can go here: Company Name, Your mission statement, location or directions,
website address, events happening that month".
- Depending on how many sample calendars they order, they will cost $15.00-$17.00
each and you could price the calendars at $20.00 to cover some of your flier printing
expense. If several members order the generic calendar at the same time we could get
the cost down to $12.95.
Here's a visual illustration:
What you will do:
- Provide initial MT sessions
- Choose the painting to use and collect information
for the sponsor's calendar page
- Design the calendar:http://www.
createphotocalendarscom/fundraisingcalendars.htm
- Provide color fliers and collection forms (provided
below)
- Meet with the teams and explain the program, help
them set a goal and a start and end date. You can even schedule a demonstration in place of the initial session.
- Work with the sponsors to create excitement,
suggest contests and incentives (remember, most of it comes back to you!!!!)
- Sign up for Paypal, (if you haven't already)
- Collect the money, send it into AWBA, then we'll
send back via PayPal the amount you need to order the calendars
- Order the calendars and get them to the sponsors
for distribution
- Inform sponsors how many sessions they've earned
and set up a schedule to deliver the services
- Deliver the services and invoice AWBA by email.
You'll be paid the next day through Paypal.
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What the Sponsor will do:
- Recruit a team from staff, family
members and friends of the organization to take orders for the calendar (suggested price: $20.00)
- Have a kick off party to pass out the
fliers and collections forms and get people excited
- Initiate the incentives and keep up the
momentum.
- Turn all the checks over to you to send
to AWBA
- Distribute calendars to the team
members to get to the buyers
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Q and A
Q: What if the sponsors only sell a few calendars?
A: Then they will get fewer sessions.
Q: Do we have to have this all done by December?
A: No. The calendar can start any month. If you ordered it in February, it could start in April 2011 and run to
March 2012.
Q: I'm not good on the computer. How hard is it to design the calendar?
A: I found it to be very easy, but I do this type of thing all the time. I would be glad to lay it out for you, for a
small fee.
Q: Do I have to come up with the money to order the calendars?
A: No. You will use the money collected throughout the campaign from calendar sales to pay for the order.
The teams will sell the calendars with the colored fliers and use the collection forms you provide to collect
the money.

At the end of the campaign, they turn in all the checks
and tally the results. You'll know at that time the total
number of calendars you'll order and what your profit
margin is.
Q: How will I get paid?
A: You'll tally the results for each sponsor and after you
subtract the cost of the calendars, that's how many
sessions each sponsor gets. All checks and money orders
(for cash) will be sent to AWBA, where we'll start an
account for you. You'll set up a schedule with your
sponsors, deliver the service and invoice AWBA by email.
We'll pay you by the next day with PayPal.
Example:
ABC Healthcare sold 75 calendars at $20.00 each. All 12
sponsors together sold 300, so you were able to get the
calendars for $8.95 each.
75 calendars @ $20.00 = $1,500
75 calendars @ $8.95 = $671.25
Profit = $828.75
ABC Healthcare will get eight, 2 hour sessions.
Q: What if I have an Assisted Living company with 6 locations that wants the whole calendar?
A: Good for you. You can make a special calendar just for them. You will have a lower profit margin with just
six sponsors rather than 12, but they may surprise you. You will award the service hours depending on the
formula: calendars sold total, (minus) cost to print calendars = profit.
Each place will get as many hours as calendars they personally sold.
Example:
250 total calendars sold by the six places x $20.00= $5000.00
cost of 250 calendars @9.95= $2467.50 or profit of $10.00 each
5,000 (minus) 2467.50= $2532.50 (divided by) $100 per session= 25 (two hour) sessions
Eastgate Skilled Care sold 75 calendars x $10 = $750 (divided by) $100 a session = 7.5 sessions
Westgate Assisted Living sold 25 calendars x $10 $250 divided by $100 a session = 2.5 sessions
Q: Do the teams charge tax? And who should the checks be made out to?
A: Since we are a non-profit, the buyers wouldn't have to pay tax. The checks should be made out to The
Art Without Boundaries Association or AWBA. Suggested price is $20.00. We have a special page so
people can pay online with Paypal. (link below)
Q: Do the "Add-ons" have to be ordered ahead of time?
A: No. If you use Zazzle, Vista print or another company that allows you to order just
one item or a few at a time, you can just take orders for those items as well.
You would have to have the price and add on a profit margin.
Q: Does AWBA make anything from this fundraiser?
A: No, but the Association Management Company will be paid 1% from the profit margin to cover
accounting expenses. We can offer calendars for sale on the website and if we get any takers, it will go into
the general fund.
Q: Why do we have to have a Paypal account?
A: For ease of payment. The funds will be kept in a special AWBA Paypal account and when I receive your
email invoice, I can pay you from that account and you will receive it within minutes. Beats waiting a week
for a check to come in the mail. Just go to Paypal.com to set up your account. If you attach it to your
business account, it's just one click to move it over. You can also get a debit card to use, just like your bank
card. It's actually safer to use online because you don't have to reveal your credit or debit card numbers.
Q: I don't have a laptop to show the presentation
A: Then print it out and put it in a notebook. You can also send them the link ahead of time. (not the one
listed on this page)
Q: May I make my own presentation and fliers?
A: Yes, but please have it OK'd by AWBA first. Since we've saved the presentation and flier in Google docs,
you may insert your own pictures.
Q: Isn't this commercializing MnemeTherapy? We don't want get the reputation as calendar
sellers like Girl Scouts and their cookies.
A: Fundraising is business-as-usual in health care. Your job is not to sell the calendars, but to show the
potential client the value of MnemeTherapy and then give them a way that their supporters can sell the
calendars so they can have the service. Students will have to rely on videos and testimonials instead of a
demo, but the impact of a well told story should convey the message.
Q: On the flyer, it says that the customer can pick out a painting to put on the AWB gift. How
does that work?
A: When you are ready, click on Paintings to use for sample calendar (link also below) I already had some
client work enlarged for download from our last fundraiser, Imagine That!
- Choose 12 that you like, keeping in mind that you will need some for each season.
- Go to the download page and save them to your computer in a special folder
- Print them out for a special calendar I book and use that when you service the sponsors.
- Print out a page with all 12 paintings arranged on it so the team members can show the customer
what paintings will be on it and what they can choose from for the AWB Gifts.
You tell a potential account
about MnemeTherapy, but
they don't have the money in
the budget
You tell them about the Calendar
fundraiser. (everyone smiles!) All
they have to do is form a team,
set a goal and sell the calendars
You get 11 other sponsors, one for each month on the calendar
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Each sponsors team TAKES ORDERS and collects money for the calendars for a month (or whatever time frame is set) The profit margin is decided by how many calendars are sold by all 12 teams (see chart below)
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Each sponsor gets services based on calendars sold:
One, 30 minute session for every 5 calendars sold. (based on 12 sponsors selling 200)
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Name of painting, name of artist, name of organization
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info for sponsor goes here
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